The five metrics we put on every product dashboard

Fewer numbers, better decisions

Teams often launch with dashboards full of charts nobody reads. We start every product with five metrics and add more only when someone has a real question to answer.

1. Activation

The share of new users who reach the first moment of value, like sending a first invoice or booking a first appointment.

2. Weekly active users

Not daily, not monthly. Weekly matches the rhythm of most business software and smooths out noisy days.

3. Retention by cohort

How many users from each signup week are still active a month later. This is the clearest signal of product fit.

4. Time to complete the core task

If the main job gets faster release after release, the product is getting better.

5. Error and crash rate

Quality is a product metric. We put it next to growth so nobody can ignore it.